About Us

Founded in 2015 by Dane, Dennis N. Petersen, in the vibrant community of Newport Beach, Calif. our company emerged with a clear vision: to revolutionize the experience of acquiring enterprise datacenter hardware. 

By first recognizing the inherent challenges and complexities in this industry, we set out to eliminate the hassle associated with purchasing crucial IT infrastructure. Our number one goal is to redefine the landscape of enterprise datacenter procurement with innovative and customer-centric solutions.

Embracing innovation and a dynamic approach to business, we thrive on challenges, constantly seeking new ways to enhance our offerings and exceed customer expectations. This spirit is what empowers us to swiftly adapt to the ever-evolving landscape of the IT industry, ensuring that we remain at the forefront of emerging trends. 

Grounded in the belief that every challenge is an opportunity, our entrepreneurial mindset fuels our commitment to providing flexible, customer-centric solutions that resonate with customers and partners that share common goals and values as we do.

That's how the Company has remained the preferred independent distributor for VAR's, MSP's, Service Providers and System Integrators both within the United States and International for nearly a decade.

We take pride in maintaining a flat hierarchy throughout our organization, emphasizing autonomy and responsibility as integral elements in expediting the decision-making process and confronting challenges head-on.